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7 Top Social Media Monitoring Tools and Why You Need Them

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7 Top Social Media Monitoring Tools and Why You Need Them

Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer service wait times, your new mascot — basically, anything your audience could possibly have an opinion on.

In other words: social media monitoring software gathers and presents audience and competitive insights for brands who want to pay attention.

In this post, we’re going to look at some of the best tools on the market, and go through set-up and best practices so you can start tapping into the conversation today.

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What is social media monitoring?

Social media monitoring means tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry.

By monitoring this data, you’re doing research that is both quantitative (metrics and analytics) and qualitative (inspiration for posts and strategies). You’ll get information that can help you determine things like:

  • Social share of voice (i.e. what percentage of the conversation is about you, as opposed to being about your competitors)
  • Social sentiment analysis (i.e., what’s the mood of the conversation)
  • Social ROI (i.e., how much your dollar investment in social is paying off)
  • Relevant hashtags and keywords (i.e., which Instagram hashtags or YouTube keywords you might want to use in the future to expand your reach)
  • Trends (i.e., what is your audience talking about, what new ideas, aesthetics or memes are popping up, are the platforms offering new tools and services, etc.)

For brands, social monitoring is an essential part of being a good social citizen, and succeeding on social, period. For instance, y

ou wouldn’t launch into a high-pressure sales pitch (or informative lecture, or even a stand up routine) to a new customer who’s just walked in the door. You’d listen first, and at least figure out what they’re looking for or why they’re in your office.

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Likewise, on social media, paying attention to what people are saying is necessary to be relevant, engaging, and to prevent yourself from making off-key blunders.

Get you some customers who love you as much as Johnsonville Sausage’s customers love them.

Note: You’ve probably also heard of social media listening, which is the next step you’ll want to take after social media monitoring. Social listening involves not just gathering and analyzing the metrics, but taking action. Take part in the conversation, and turn your intelligence into audience insights. Read our article about social media listening tools over here.


If you want to learn more, check out our overview of how we do social media monitoring (and listening!) here at Hootsuite:

7 brand social media monitoring tools

For brands and businesses, social media monitoring goes beyond just typing your own name into the search bar on Instagram or Twitter. This is why we’ve compiled this list of our favorite brand monitoring tools for making the task faster, easier, and—dare we say it—more fun? (Ok, ok, you don’t have to give me that look.)

1. Hootsuite

What does it monitor? All major social media platforms

Paid or free: Free tool with paid options

Arguably the easiest social monitoring tool to use on this list, Hootsuite’s customizable search streams will monitor any social platform you like so that you can see what’s going on at a glance. Zero in on essential topics, trends, and social mentions based on keywords, hashtags, locations, and specific users.

Hootsuite streams set up for social media monitoring of hashtags

Streams are included in Hootsuite’s free plan, but if you want access to detailed custom analytics, try Hootsuite’s professional plan free for 30 days.

If you really want to dive deep on social listening, you can also try Hootsuite Insights, powered by Brandwatch.

This paid tool is powerful enough to qualify more as a social listening tool than a social monitoring app, but Hootsuite Insights can give you an instant overview of millions of online conversations in real time.

Search for any topic or keyword, and filter by date, demographics, location, and more. You’ll be able to identify thought leaders or brand advocates, understand the perception of your brand in the market, and get immediate alerts if and when your mentions spike (for good or for bad.)

Hootsuite Insights can tell you a lot about your audience — and how they feel about you. It’s only available to enterprise users, but if you’re serious about social listening, Insights is the only tool you’ll need.

2. Nexalogy

What does it monitor? Most major platforms + broader web

Paid or free? Free tool

Nexalogy’s top-tier data visualizations set it apart: interactive timelines, geolocation-based heat maps, lexical cluster maps that show common patterns of topic. Plus the “basic” stuff that would take a human being weeks to figure out, like popular keywords and most active accounts.

Nexalogy social media monitoring dashboard

3. Mentionlytics

What does it monitor? All social platforms + broader web

Paid or free? Free tool

Mentionlytics is a professional-grade social media monitoring app that tracks mentions, keywords, and sentiment across multiple languages.

4. Reputology

What does it monitor? Yelp, Google, Facebook reviews + other review sites

Paid or free? Free tool

For customer-facing businesses, a bad review can be a real blow if it isn’t dealt with correctly and quickly. Reputology lets you monitor major review sites such as Yelp, Google, and Facebook reviews from one dashboard.

You can track activity across multiple storefronts and locations, and respond using quick links.

Reputology social media monitoring dashboard

5. Tweepsmap

What does it monitor? Twitter

Paid or free? Free tool

This combination analytics/social monitoring tool is built to show Twitter power-users how hashtags and topics travel, so you can tune into what your audience is talking about.

Tweepsmap social media monitoring dashboard

6. Reddit Keyword Monitor Pro

What does it monitor? Reddit

Paid or free? Paid tool

With 430 million average monthly active users, Reddit is an often-overlooked social platform where conversation is often in-depth and honest. This tool allows you to monitor the site’s 138,000 active communities for the conversations you care about.

reddit search social media monitoring tool

7. Talkwalker

What does it monitor? Most major social platforms + broader web

Paid or free? Paid tool

Talkwalker offers more than 50 filters to monitor conversations across 150 million data sources, including blogs, forums, videos, news sites, review sites, and social networks.

You can easily analyze engagement, reach, comments, and brand sentiment.

Bonus: Watch our AMA with Talkwalker here to learn more.

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How to set up social media monitoring

Step 1: Choose the best social media monitoring tool for your purposes.

Refer back to that list above, if you haven’t narrowed it down yet.

Step 2: Brainstorm your search terms.

What words or names do people use when they talk about your brand?

If you’re a fast food chain, people might mention your veggie burgers a lot more than they mention your CEO. Whereas if you’re a 5-person AI startup, the name of that famous investor might be the entry point for discovery. Here are some places to start:

  • Brand or company name as both handle and mention (i.e., @MoodyBlooms and #MoodyBlooms)
  • Product name(s) (i.e., #PeekFreans #MoonPie)
  • Names of thought leaders, CEOs, spokespeople, etc.
  • Slogans or catchphrases
  • Branded hashtags (i.e., #optoutside, #playinside, etc.)

You’ll also want to repeat all of the above for each of your major competitors.

Next, expand your sightlines to include your industry, vertical or niche.

  • Industry hashtags or keywords (i.e., #inboundmarketing, #SEO,)
  • Community or group hashtags or keywords (i.e., #banffcentreartist)
  • Platform-specific hashtags or keywords (i.e., #containergardenersofinstagram, YouTubers)
  • Location hashtags or keywords (i.e., #MileEnd, #JasperNationalPark #QueenWestWest)

For a detailed rundown on the most common search monitoring queries brands are running, watch our recent webinar with Brandwatch.

Step 3: Set up your searches in your brand monitoring software.

This will depend on which tool you choose. In our humble opinion, the more simultaneous and saved searches a tool offers, the better. (Typing your chief rival’s name into the Instagram search bar every day is just too depressing.)

Here’s a quick how-to video that goes over how to use Hootsuite’s stream feature, in case you’re curious about how it works:

Step 4: Check your streams regularly.

If you’re the brains and the thumbs behind the company Instagram, you’ll be checking your streams daily, or even hourly, or perhaps you’ll never really not be checking them.

On the other hand, if shaking hands and kissing babies on social is not your job description (because cutting bouquets or training horses is) then consider setting a reminder for yourself to browse your search findings. Trust us, you’ll thank us later.

Step 5: Remember to revisit your search terms and adjust accordingly every so often.

Like all jobs that involve social media, social monitoring is never really done. After you’ve set yourself up and monitored for a few weeks, take another look to see whether your search is really catching everything you want, while filtering out what you don’t.

If you’re getting too many results, especially unrelated ones, consider tightening your search parameters. If you’re not seeing much pop up, then widen them. (Tip #2 in this article on research explains how to use Boolean operators to your advantage.)

Social media monitoring tips

Monitor in all the languages your customers speak.

This one can be easy to overlook for North Americans used to working in one language. But if your company just acquired a start-up in Montreal, remember to set up searches using French, English (and Franglais??) words and phrases.

Meanwhile, if your new client does a lot of work in a language that you don’t speak, work with the local team to find out how to spell “love it” in Vietnamese, or “the worst” in Russian.

Depending on the size and relative importance of your audience, you might want to use a language-specific social monitoring tool. Crowd Analyzer, for instance, excels at social monitoring in Arabic.

Many social media monitoring tools (ahem, Hootsuite) allow you to share permissions with team members so that you can get help where you need it, like for instance from your French or Spanish colleagues.

Feed your hashtag and keyword strategy while you’re monitoring.

If you’ve ever been stumped by what hashtag to add to an Instagram post, or paused in horror as you consider what will happen to your views if you don’t find the right keyword for your YouTube video, social monitoring can help.

For instance, the word cloud in Hootsuite Insights will provide ideas as to which keywords or hashtags you might want to add to your ongoing monitoring activities. But it can also provide keywords and hashtags that you’ll want to use on your own posts as part of your overall hashtag strategy.

Knowing the language your followers are speaking (i.e., are people talking about “container gardening” or “balcony plants”?) will ensure you can help them find your amazing content.

Identify influencers and brand advocates you might want to partner with.

Another smart way to level-up your social monitoring is to keep an eye out for the repeat offenders. As you babysit the endless scroll, pay attention to people who repeatedly engage with or mention your brand.

If they’re always applauding or cheerleading, and have a following of their own, you might consider including them as part of your influencer marketing strategy.

Choosing a tool that can do the complicated math to figure out who your biggest fans are is an easy win.

Hootsuite impact list of top authors for social media monitoring

Set alerts for unusual activity.

If your sentiment takes a nose-dive when your new TV ad rolls out, or your competitor launches a terrifyingly cool new product, the social team should be among the first to know about it.

A social media crisis (or just a regular PR crisis) can arise at any time. Social media monitoring can alert you if mention volume surges, or the social sentiment meters are ticking over to red all the way down the board.

The correct tool will not just warn you, but make sure you have real-time insights at hand to help make decisions about how to solve the problem.

Share your results.

Speaking of sharing: let the rest of your team (or company) know what you’re seeing.

Sometimes, social media managers—humble people that we are—forget that we have an unparalleled view into our organization’s reputation and status in the world. How much do you want to bet that your sales team, let alone your CEO, have the time, know-how, or tools to sift through the Niagara Falls of opinions and feelings that the world’s 4.5 billion social media users are sharing online?

Social media monitoring reports are important for two reasons:

1) proving your work is worth 24% of the marketing budget (I’m not pointing fingers, but sometimes people need to be reminded) and,

2) making sure your insights about your customers and potential customers are getting to the people who are making decisions.

So, whether your company is customer-obsessed or data-led, our advice is to choose a tool that easily integrates social media monitoring with custom reporting.

Use Hootsuite to easily find and monitor conversations that are relevant to your business on social media. Save a ton of time and improve performance. Try it free today!

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How to Download Instagram Videos Online with inDown.io

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How to Download Instagram Videos Online with inDown.io

Instagram is one of the most popular social media platforms in the world, with over 1.5 billion monthly active users. It is a great place to share your photos and videos with your friends, family, and followers. However, sometimes you might want to download some Instagram videos to your device for offline viewing, editing, or sharing. Unfortunately, Instagram does not provide a native option to download videos from its app or website.

If you are looking for a simple and easy way to download Instagram videos online, you might want to check out inDown.io. inDown.io is an online tool that allows you to download any Instagram video with just a few clicks. You can use it to download videos from public or private accounts, stories, reels, IGTV, or live streams. inDown.io is fast, secure, and free to use.

What is inDown.io?

inDown.io is an online website that claims to provide a free and fast tool for downloading Instagram videos online. You can use it to download any video from any Instagram post, whether it is public or private. You just need to copy the Instagram link on this tool, and then you get the videos from this post.

inDown.io also offers some features, such as:

  • No login required: You do not need to log in to your Instagram account or sign up for inDown.io to use this tool. You can download any video anonymously and safely.
  • High quality: You can download videos in the highest quality available on Instagram. You can also choose the format and resolution of the video according to your needs.
  • Multiple downloads: You can download multiple videos at once by using the batch download feature. You can also download all the videos from a user’s profile or a hashtag with one click.
  • Cross-platform: You can use inDown.io on any device and browser. You can download videos to your computer, smartphone, tablet, or any other device.

How to Use inDown.io?

Using inDown.io is very simple and straightforward. You just need to follow these steps:

  • Visit inDown.io and paste the link of the Instagram video that you want to download in the input box.
  • Click on the “Download” button and wait for a few seconds.
  • Choose the format and resolution of the video that you want to download from the list of options.
  • Click on the “Download” button again and save the video to your device.

What are the Benefits of Using inDown.io?

There are many benefits of using inDown.io to download Instagram videos online. Some of them are:

  • Save data: You can save your mobile data by downloading videos online and watching them offline later. You do not need to stream videos repeatedly and consume your data.
  • Edit videos: You can edit the downloaded videos with your favorite software or app. You can add filters, effects, music, subtitles, or anything else that you want.
  • Share videos: You can share the downloaded videos with your friends, family, or followers on other platforms. You can also upload them to your own Instagram account or other social media accounts.
  • Backup videos: You can backup your favorite videos on your device or cloud storage. You do not need to worry about losing them if they are deleted or removed from Instagram.

Conclusion

inDown.io is a powerful and convenient tool that can help you download Instagram videos online with ease. It offers a simple and easy way to download any video from any Instagram post, whether it is public or private. It also provides you with various features and benefits that can enhance your experience and enjoyment of Instagram videos.

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Cloud Techasia24.in: A Platform for Cloud Computing and Digital Transformation

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Cloud Techasia24.in: A Platform for Cloud Computing and Digital Transformation

Cloud computing is a technology that allows users to access and use computing resources, such as servers, storage, software, and databases, over the internet. Cloud computing offers various benefits, such as scalability, flexibility, cost-effectiveness, security, and accessibility. However, cloud computing also poses some challenges, such as complexity, compatibility, reliability, and regulation.

To help users navigate the world of cloud computing and digital transformation, there is a platform called Cloud Techasia24.in. This platform is run by Aman Kumar, a person who is deeply passionate about sharing knowledge and experience with users and readers. The platform provides various information and insights related to cloud computing, digital transformation, artificial intelligence, analytics, customer experience, automation, and more.

What is Cloud Techasia24.in?

Cloud Techasia24.in is a website that aims to provide valuable insights and information on cloud computing, digital transformation, and related topics. The website covers a wide range of topics that are relevant for users who are interested in cloud computing and its various applications. Some of the topics that are covered on the website are:

  • Information related to stock buyback and reason behind people using it.
  • Ways in which we can make money from cryptocurrency.
  • The 10 main reasons businesses fail to transform.
  • Ways in which we can manage corporate travel and expenses in 2023.
  • And many more.

The website also features various blogs and articles that talk about artificial intelligence, analytics, customer experience, automation, and other topics that are related to cloud computing and digital transformation. The website also provides clear references and suggestions for further learning for the users who want to dive deeper into the topics.

Read more about blogsmonitor.com Paytm Credit Card

What does Cloud Techasia24.in offer?

Cloud Techasia24.in offers a variety of benefits for the users who visit the website. Some of the benefits are:

  • Knowledge: The website provides a lot of knowledge and information on cloud computing and digital transformation that can help users to learn more about these topics and how they can apply them in their own businesses or careers.
  • Insights: The website also provides insights and opinions on cloud computing and digital transformation that can help users to understand the trends, challenges, opportunities, and best practices in these fields.
  • Inspiration: The website also provides inspiration and motivation for users who want to pursue cloud computing and digital transformation as their passion or profession. The website showcases success stories, case studies, interviews, and testimonials from experts and practitioners who have achieved remarkable results using cloud computing and digital transformation.
  • Interaction: The website also provides interaction and engagement for users who want to connect with other users who share the same interest in cloud computing and digital transformation. The website allows users to comment on the posts, share their feedback, ask questions, or suggest topics for future posts.

How does Cloud Techasia24.in work?

Cloud Techasia24.in works in a simple and user-friendly way. Users can access the website from any device that has an internet connection. Users can browse through the different categories of topics that are available on the website or use the search function to find specific topics that they are looking for. Users can also subscribe to the newsletter or follow the social media accounts of the website to get updates on the latest posts and news.

Users can read the posts and articles that are published on the website for free. Users can also comment on the posts or share them on their own social media platforms. Users can also contact the owner of the website through email or phone if they have any queries or suggestions.

Why should you visit Cloud Techasia24.in?

You should visit Cloud Techasia24.in if you are interested in cloud computing and digital transformation or if you want to learn more about these topics. Cloud Techasia24.in is a platform that provides valuable insights and information on cloud computing and digital transformation that can help you to enhance your knowledge, skills, performance, and results. Cloud Techasia24.in is also a platform that provides inspiration and motivation for you to pursue your passion or profession in cloud computing and digital transformation. Cloud Techasia24.in is also a platform that provides interaction and engagement for you to connect with other like-minded users who share your interest in cloud computing and digital transformation.

Conclusion

Cloud Techasia24.in is a platform for cloud computing and digital transformation that offers various benefits for its users. The platform provides knowledge, insights, inspiration, interaction, and more on cloud computing and digital transformation. The platform is run by Aman Kumar, a person who is deeply passionate about sharing knowledge and experience with users and readers. The platform covers a wide range of topics that are relevant for users who are interested in cloud computing and its various applications. The platform is easy to access and use and provides clear references and suggestions for further learning.

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Blooket Bots: What Are They and How to Use Them Safely

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Blooket Bots: What Are They and How to Use Them Safely

Blooket is a popular online platform that allows teachers and students to create and play trivia games. It has various game modes, such as Tower Defense, Gold Quest, Factory, and more. Blooket is fun and educational, but it can also be challenging and competitive. Some players may want to get an edge over others by using blooket bots.

Blooket bots are programs or scripts that can automate certain actions or tasks in Blooket games. For example, blooket bots can answer questions for you, spam the chat, join multiple games at once, or hack other players’ accounts. Blooket bots can be used for various purposes, such as cheating, trolling, testing, or learning.

But how can you use blooket bots safely and ethically? What are the risks and benefits of using blooket bots? In this blog post, we will answer these questions and give you some tips and tricks on how to use blooket bots wisely. Let’s get started!

What are the Types of Blooket Bots?

There are many types of blooket bots that can perform different functions and have different features. Here are some of the most common types of blooket bots:

  • Answer bots: Answer bots are blooket bots that can answer questions for you in Blooket games. They can either use a predefined answer set or search the web for the correct answer. Answer bots can help you win games easily and earn more tokens.
  • Spam bots: Spam bots are blooket bots that can send multiple messages in the chat box of Blooket games. They can either use a predefined message or generate random messages. Spam bots can annoy other players and distract them from the game.
  • Join bots: Join bots are blooket bots that can join multiple games at once with different names. They can either use a predefined name list or generate random names. Join bots can fill up the game lobby and prevent other players from joining.
  • Hack bots: Hack bots are blooket bots that can hack into other players’ accounts and access their personal information, such as email, password, tokens, blooks, etc. They can either use a brute force method or exploit a vulnerability in the Blooket website. Hack bots can steal your identity and ruin your game experience.

What are the Risks of Using Blooket Bots?

Using blooket bots may seem tempting and fun, but it also comes with many risks and drawbacks. Here are some of the risks of using blooket bots:

  • Getting banned: Using blooket bots is against the terms of service of Blooket. If you are caught using blooket bots, you may face consequences such as getting banned from the platform, losing your account, or facing legal action.
  • Getting hacked: Using blooket bots may expose you to malicious programs or websites that may harm your device or data. Some blooket bots may contain viruses, malware, spyware, or ransomware that may infect your device or steal your information.
  • Getting scammed: Using blooket bots may require you to pay money or provide personal information to access them. Some blooket bot creators or sellers may scam you by taking your money or information and not delivering the promised service.
  • Losing interest: Using blooket bots may make the game too easy and boring for you. You may lose the sense of challenge and achievement that comes from playing the game legitimately. You may also lose the respect and trust of other players who play fairly.

What are the Benefits of Using Blooket Bots?

Despite the risks, using blooket bots may also have some benefits and advantages. Here are some of the benefits of using blooket bots:

  • Saving time: Using blooket bots may save you time and effort in playing the game. You may not need to spend hours answering questions or earning tokens. You may also be able to play multiple games at once with ease.
  • Learning new skills: Using blooket bots may help you learn new skills and knowledge in programming, web development, or cybersecurity. You may be able to create your own blooket bot or modify an existing one. You may also be able to understand how the Blooket website works and how to protect yourself from hackers.
  • Having fun: Using blooket bots may provide you with entertainment and amusement. You may enjoy seeing the reactions of other players or testing the limits of the game. You may also be able to customize your blooket bot to suit your preferences and personality.

How to Use Blooket Bots Safely and Ethically?

If you decide to use blooket bots, you should do so with caution and responsibility. Here are some tips and tricks on how to use blooket bots safely and ethically:

  • Use reputable sources: You should only use blooket bots from reputable sources that have positive reviews and feedback from other users. You should also scan the blooket bot files or links for any viruses or malware before using them.
  • Use a VPN: You should use a virtual private network (VPN) to hide your IP address and location when using blooket bots. This may prevent Blooket from detecting your activity and banning your account.
  • Use a burner account: You should use a burner account or a fake email to create a Blooket account when using blooket bots. This may protect your personal information and identity from hackers or scammers.
  • Use moderation: You should use blooket bots in moderation and not abuse them. You should not use blooket bots to cheat, troll, or harm other players or the Blooket platform. You should also respect the rules and guidelines of Blooket and the game hosts.
  • Use discretion: You should use blooket bots discreetly and not advertise them to other players or the public. You should also avoid using blooket bots in official or competitive games, such as tournaments or exams.

Conclusion

Blooket bots are programs or scripts that can automate certain actions or tasks in Blooket games. They can be used for various purposes, such as cheating, trolling, testing, or learning. However, using blooket bots also comes with many risks and drawbacks, such as getting banned, hacked, scammed, or losing interest. Therefore, you should use blooket bots wisely and responsibly, following the tips and tricks we have provided in this blog post. Happy gaming!

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